Chapter 14
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Developing Visual Literacy
We are living in a culture awash in images, graphics, and videos. These visuals are not just for decoration or entertainment. Rather, they are powerful communication tools that carry both meaning and emotional intent. The most effective visuals present complex information in a form that is easy to understand.
This chapter can help you navigate the flood of visual messages you encounter daily. You’ll find many tips and techniques for developing visual literacy, including how to communicate visually and how to analyze images critically.